The Wellness District in Hua Hin activity aims to enhance holistic well-being within the community through preventive healthcare services, including health screenings and vaccination programs totaling more than 300 doses. The initiative was supported by Bedee by BDMS, along with medical teams and nurses from Bangkok Hospital Hua Hin, to ensure that local residents have comprehensive and quality access to healthcare services. This activity is part of an ongoing project now entering its second year. Within the same year, PROUD also expanded its “Healthy Community” network to Phuket Province, successfully organizing activities in Kamala Subdistrict, reflecting its commitment to building communities that prioritize health and quality of life sustainably in the long term.

Promoting Environmental Awareness Among Youth

At the same time, the company places strong emphasis on fostering environmental awareness among youth through educational activities on waste separation for students at Wat Nong Kae Municipal School. The program was conducted in collaboration with Oklin (Thailand) Co., Ltd., a developer of environmental technology and integrated food waste management systems, aiming to build understanding of waste management from the source and encourage proper waste separation behavior within the community. The company also donated two sets of waste separation bins to the school to support systematic waste management and extend learning into practical daily application. In addition, health promotion activities were conducted through Taekwondo training by The Legend Arena to enhance physical strength and overall well-being.

The event received strong support from partners across various sectors and local government agencies, including InterContinental Hua Hin Resort, Proud Group, Holiday Inn Vana Nava Hua Hin, and Vana Nava Water Jungle, which co-organized activities and provided entertainment for participants. The venue was supported by Wat Nong Kae Municipal School, Hua Hin Municipality, and local public health networks, which assisted in public relations and coordination with medical organizations. Village Health Volunteers (VHVs) also participated in facilitating, assisting, and coordinating with local residents to ensure effective and inclusive access to healthcare services throughout the event.

‘ALL IS WELL’ Philosophy for Sustainable Living

Mr. Pasu Liptapanlop, Executive Director of Proud Real Estate Public Company Limited (PROUD), stated, “Building a sustainable healthy community cannot be achieved by a single organization alone. It requires collaboration across all sectors, including government agencies, businesses, and local communities. Wellness District serves as a platform for collaboration to enhance community well-being in all dimensions. PROUD’s development philosophy, ‘ALL IS WELL – Sustainable Well-Being,’ recognizes that well-being extends beyond physical structures to include physical and mental health, environmental quality, safety, and strong local economies. This approach ensures that business growth progresses alongside social happiness and long-term sustainability. Currently, PROUD is the developer of InterContinental Residences Hua Hin and VEHHA Hua Hin, and has future plans to develop additional condominium projects in Hua Hin.”

Throughout the past year, PROUD has continuously implemented sustainability initiatives across multiple dimensions aligned with the United Nations Sustainable Development Goals (UNSDGs). These include the Restart Center project, which promotes equal opportunities for inmates by providing education and new beginnings for individuals seeking reintegration into society; Design Sandbox, a platform for testing sustainable design concepts; and the company’s commitment toward becoming a Net Zero organization to reduce environmental impact in a tangible way.

Additionally, PROUD supports sustainability in the local economy through the Proud Privilege – Local Around program, which encourages support for local businesses surrounding project areas. The initiative creates opportunities for small entrepreneurs, local shops, and community enterprises to connect with residents, helping distribute income and foster shared growth between development projects and surrounding communities.

The Wellness District in Hua Hin activity represents the culmination of PROUD’s sustainability efforts this year and marks the beginning of expanded collaboration in the coming year. The company remains committed to organizing social, health, and environmental initiatives continuously, working toward building sustainable healthy communities and growing together with all sectors in the long term.